Let’s face it—cleaning is one of those things that never really goes away. Whether it’s crumbs on the floor, pet hair on the couch, or mystery stains from the kids, there’s always something that needs doing. But that doesn’t mean it has to be boring, isolating, or overwhelming.
At Libman, we’ve built more than just mops and brooms—we’ve built a social media community that turns everyday cleaning into something a little more motivating. With real-life content, relatable creators, and a whole lot of satisfying scrubbing, following us online is like joining a group of people who get it—and want to help.
Here’s how we’re doing it.
Our Influencer Program Keeps It Real
We’ve built an influencer program rooted in honesty, humor, and real-life messes. Instead of curated, unrealistic ads, we partner with lifestyle parents, comedy creators, and cleaning pros who people actually trust. These are creators who show the spills, the chaos, and the cleanups that feel familiar—and that’s what resonates.
When we say “Embrace Life’s Messes,” we mean it. From cereal spills to muddy shoes, we highlight what life really looks like—and how Libman products fit into it naturally.
By keeping our content grounded in everyday moments, we’re able to connect with people who want solutions—not perfection.
We Motivate Through Relatable Content
Our followers come to us for more than just cleaning tools—they come for ideas, inspiration, and a sense of connection. That’s why we focus on creating content that feels satisfying, helpful, and often a little funny.
We post everything from “clean with me” routines and quick how-tos to chore charts and comedic skits. You’ll see families using our tornado spin mop during a messy Monday or creators showing how the No-Knees Floor Scrub makes tackling bathroom tiles easier than ever.
What makes our feed different is how much of it feels familiar. These are homes with pets, kids, clutter, and a never-ending list of chores. And because we reflect that reality, people come back again and again—not just to watch, but to feel part of something.
We’ve Built Growth on Community, Not Ads
In Q1 of 2025, we saw over 14,000 new organic followers across our social channels. That growth didn’t come from paid ads or polished promotions—it came from creating value.
We make content that’s worth saving, sharing, and talking about. We highlight fans who tag us in their posts. We launch seasonal giveaways and post sneak peeks of new products. And we treat our channels like a true conversation—not a one-way broadcast.
This approach isn’t just about numbers—it’s about loyalty. When people feel like your brand gets them, they stick around. They share. They engage. And they buy when they’re ready, not because they were pressured, but because they trust what they see.
Cleaning might never be glamorous, but it doesn’t have to feel like a chore. At Libman, we’ve turned our social channels into a space where real people, real messes, and real solutions come together to create something useful—and even enjoyable.If you want some great cleaning tips, get motivation to tackle cleaning chores around the house, and maybe win a giveaway, follow @CleanWithLibman on Instagram, @LibmanClean on YouTube, and @CleanWithLibman on Facebook. Join the community and embrace life’s messes with us.